Google’s idea was essentially “ our software is so good at processing images, we don’t really need fancy hardware.” This worked initially and it worked very well. When even Apple offered an ultra-wide sensor in 2019, the Pixel 4 said “ nah.” A year later in 2020, when Android brands engaged in an image sensor size arms race, Google sat back and recycled the same pedestrian Sony IMX363 image sensor for a third straight generation in the Pixel 5. When many phone brands began adding secondary and even tertiary cameras in 2017, Google stuck with just the singular primary. This philosophy was applied across the entire smartphone, but it was particularly noticeable in the camera department, where past Pixels almost went out of their way to avoid new camera hardware trends. Ever since its inception, Google’s Pixel phones have proudly prioritized software over hardware.
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